Complaint Management → Sentiment Analysis

Sentiment Analysis Dashboard

Positive
42%
156 calls
+3%vs yesterday
Neutral
35%
130 calls
-1%vs yesterday
Negative
23%
86 calls
+2%vs yesterday
Avg Sentiment Score
+0.19
Scale: -1 to +1
-0.05vs yesterday

Sentiment Distribution

372 Total Calls
Positive
156 (42%)
Neutral
130 (35%)
Negative
86 (23%)

Hourly Sentiment Trend

8 AM11 AM5 PM
Peak negative sentiment at 11 AM — 18 complaints. Common theme: delivery delays.

Sentiment by Business Vertical

AI Insight: Beverages vertical has highest negative sentiment (42%). Top issue: product quality complaints concentrated at 3 outlets.
Vertical Positive % Neutral % Negative % Overall Score
Retail 38% 35% 27% +0.11
Beverages 30% 28% 42% -0.12
Ice Cream 55% 30% 15% +0.40
Merchandise 45% 35% 20% +0.25
E-commerce 32% 30% 38% -0.06
Distributors 50% 32% 18% +0.32

Top Complaint Keywords (AI-Detected)

expired (24) delivery delay (19) wrong item (15) bad taste (12) rude staff (10) overcharged (8) packaging damaged (7) foreign object (5)

AI-Prioritized Escalation Queue

ESC-0048
Hassan Rauf
Beverages
Foreign object found in juice bottle
Immediate refund + health & safety inspection required
ESC-0047
Ahmed Khan
Beverages
Product quality complaint - expired batch
Batch recall verification + supplier audit recommended
ESC-0046
Sara Malik
E-commerce
Delivery delay of 5 days - customer angry
Priority resend + $50 voucher compensation
ESC-0045
Fatima Noor
Retail
Wrong item sent - customer received different product
Immediate exchange + courtesy call from manager